The Internet is a very competitive place. Making a website that will attract people is not as easy as it may seem. Besides, attracting users to your web page is not enough! Keeping them engaged is what makes it all so difficult. In addition to that, you should find a way to keep your customers coming back and make them tell everyone about your web page. Unfortunately, there are no magical tricks that would help make any website popular. However, there is a set of certain rules and web design principles that can help you. The basic website design principles are always about having a user-friendly interface and a high loading speed. Most experts usually talk about 5 things that make a good website. We decided to go deeper and prepared a more detailed list of tips for you on how to create and manage a well designed website. So what makes a good website?
1. The Power of Simplicity
Leonardo Da Vinci once said: “Simplicity is the ultimate sophistication” and he was right! Simplicity is one of the main good website design criteria.
You might want to share lots of information with users, you might want to show them tons of images or even videos, but that’s not what you should do. Simplicity is a key to success.
Today, when we are overloaded with information, we strive for something smooth and easy. Users shouldn’t be thinking about what button to press. Your website must be clear and intuitive so that it takes only a few clicks to get what they want.
Making a website busy and overcrowded will irritate users. Besides, the simpler structure your website has, the better performance it will provide. And that is exactly what will not only attract new visitors but also make them come back to you.
2. Super Site Navigation
As we have already mentioned, simplicity is a key to effective web design. It’s not only about overall website design but also about navigation. Your website must be easy to navigate.
Easy website navigation is one of the most important basic web design principles. You should give users an opportunity to wander through your site easily. Make sure all elements of your website are properly labeled (tabs, hyperlinks, buttons). You can use intuitive design principles to make the searching process smooth and simple.
3. Colors Are Crucial
Color selection is a very tricky thing in web design. Colors can either make or break your website. Acid colors and psychedelic tints that are painful to look at will certainly drive your visitors crazy. Moreover, you can be sure they won't come back. What is the golden mean? How do you make a bright and attractive website that will catch users attention?
Well, the answer is simple. Keep it moderate. Effective website design requires using a consistent color palette. Additionally, make sure there is a contrast between the background and the text.
When designing a website think of your target audience. For example, if your website is aimed at teenagers, bright and juicy colors would be a good choice. However, they will not work for office workers. Using the wrong color can send the wrong message to users.
4. Content Is Everything
High-quality content is one of the main principles of web design to remember when creating a website. The information you give should not only be useful. It should be interesting! It’s highly unlikely for someone to return to your site if it’s filled with long and boring articles. The content you add to your web page should be adjusted to the preferences of your audience. Here are some tips to help you create good content:
- • don’t go promotional;
- • avoid using exaggerated language;
- • use images;
- • mark keywords in italics or bold;
- • don’t be too cute;
- • don’t be too boring;
- • make it clear.
Finally, when you are ready, make sure to check all articles for errors. Typos, grammatical and stylistic errors can cost you sales.
5. Speed It Up
According to the infographic from skilled.co website speed is way more important than you could imagine! Take a look at some interesting facts below:
- • 47% of users expect a web page to load with 2 seconds;
- • 1 second delay in page load results in 11% loss of page views and 7% reduction in conversions;
- • faster pages provide up to 12% more conversions than slower ones;
- • speeding up your website can lead to 20% increase in organic traffic.
Sounds impressive, doesn’t it? These are the main reasons you should test your website speed and make sure everything works well.
If your website has too many redirects, large images and videos, and complicated code with unnecessary symbols there are huge chances it will have poor performance. In this case you will need to consider optimizing your website to improve its loading speed and provide visitors with better user experience.
6. Provide Contact Information
We wouldn’t call this point one of the basics of web design, but still it’s worth paying attention to. Unfortunately, there are many websites that are well-designed and seem to be optimized and providing excellent user experience, but something’s wrong. This “something” is often absence of contact information. No matter how cool your website is, you should give users an opportunity to contact you. If users can’t contact you via your website, they will not! And that’s not what you’re willing to get, right?
In case you follow all the rules and have contact information on your website, make sure all requests are addressed. It is a time consuming process, but it’s one of the best ways to win customers’ love.
7. Make It Multi-Device
The amount of mobile traffic is growing extremely fast. Smartphones have become the main device used for Internet browsing. If you want to follow effective website design principles, make sure to pay attention to this one as well.
The rule is simple: your website should work properly on any device. It should have responsive design, AMP pages (to improve performance on mobile devices), and be fully optimized to make user experience smooth and easy. A good website is the one that can be easily accessed from any device at any time.
8. Don’t Forget An About Page
An about page is one of the most important pages on your website. It’s always very interesting for users to know more about the company they are going to deal with. Websites without an about page do not seem reliable.
Provide as much information about your business as possible. Talk about your experience, your expertise, and your team. Don’t make it sound like you are giving an interview - just be natural. This is the page where you show who you are and what you do. An about page is your business card, so make sure it’s perfect.
9. Use Small Images
According to all good web design principles, you should avoid adding large images to your website. Even if they are awesome. Even if you believe users should definitely see them. Forget about large images and use small ones instead. Large images are bad for website loading speed and overall site performance. You don’t want to make your customers wait, right?
10. Stay on Trend
Having the same old website that was created a couple of years ago with no changes at all is no good. Make sure all information on your website is updated in time. Along with that you should keep an eye on current web design trends to make sure your website is up-to-date.
Principles of web designing are constantly changing and there will always be new horizons to reach. Owning a website requires thorough work and much effort. However, if you stick to the main web design and development basics, you will succeed.
Be sure to check back every week for great new NIKLEX blog articles.