Websites are one of the most powerful tools for doing business today. A user friendly and well-designed platform can increase your sales and overall website conversion rate. Whether you are getting a new website created or improving the one you already have, there are some essential basics you should know. In this article we will share the main rules of web design. Here are the 5 golden web design rules for developing a great website for your business.
Set SMART Website Goals
Setting the right goal for your website will define if your website is a success or failure. According to Forbes research, the main reason why websites fail is because they do not have a clear business goal. Everything must be clear when it comes to business. Each step must be carefully thought-out and planned. What are the common goals of designing a website?
- • Marketing (attracting new leads and prospects as well as engaging customers)
- • Sales (selling your products or services online, creating an additional source of profit)
- • Sharing Information (keeping your customers updated on new items in your catalogue, sharing the latest news about your company)
- • Customer Support (providing your customers with 24/7 support, creating new communication channel)
- • Team Expansion (hiring new employees to join your company, creating a business network)
Once you define the goals of your website, make sure it is SMART (Specific, Measurable, Attainable, Relevant and Timely). SMART methodology is a great tool when it comes to setting main objectives in order to achieve business results. Ask yourself these questions so you can set a SMART goal for your website:
- 1. What do I want to achieve? (e.g., increase sales and revenue, attract new customers etc.)
- 2. How do I know I achieved my goal? (use different tools such as Google Analytics, CRM system, customer surveys to measure your success)
- 3. How realistic is my goal? (create a detailed plan, analyze current business situation and make predictions based on calculations)
- 4. Is this goal important for my business? (think of whether this goal will help your company follow its mission)
- 5. When would I like to launch a website? (set strict, but realistic timeframes to have a clear vision of the process)
Make Your Website Easy to Read and Navigate
A very important thing you should keep in mind when creating a website is that you do this for your customers, not for yourself. This is a golden rule of any web design process. Your main goal is to a create a platform that will attract your target audience. A customer’s preferences should be placed at the heart of the development process. Analyze competition websites, run a couple of customer surveys, check out the latest web page design trends and rules, think of writing styles, images and fonts.
Nothing drives users crazy more than a complex and confusing website navigation. Hundreds of clicks, poor menu, absence of breadcrumbs, long and boring texts are major reasons of a high bounce rate. Think ahead. Your website should be good enough not only to attract visitors, but also to keep them.
Keep It Clean and Simple
Less is more. Minimalistic designs with simple lines and smooth colors rule the Internet. In his book “Essentialism: The Disciplined Pursuit of Less” Greg McKeown says: “You cannot overestimate the unimportance of practically everything”. What an amazing thought! We spend so much energy and time trying to care about everything but what really happens is that we miss the core of the issue.
Clean and simple design means no extra menus, unnecessary tabs and pages, boring content and everything that doesn’t meet a user’s preferences. Minimalism means keeping the most necessary things and not having the following:
- • Negative space
- • Blinding contrast
- • Large images
Follow Responsive Web Design Rules
Your main goal here is to offer users the best experience of using your website no matter what device they use. Your website must be easy to use on both large displays and mobile phones.
Responsive design doesn’t only mean fitting your website to any screen size. It also means smart button positioning, adding or removing content on certain pages, and many more.
As most people use mobile devices, make sure your website loads quickly. Don’t make users wait, otherwise bounce rate increase will be forthcoming. Think of every single details to deliver fantastic user experience your customers.
Test Your Website Properly
As most of users prefer surfing on the web using their mobile devices, you should make sure your website works properly on desktop, tablet and mobile phone. Website versions for each of the devices differ a lot, and it’s very important to test everything out.
Pay attention to grammar and spelling. Even a small mistake or typo can put off customers. The more attention you pay to your website and the more carefully you check everything, the better impression on potential customers you will create.
Make sure the links are not broken and work properly. To run a better check, ask someone else to have a look to your website. A fresh pair of eyes is always good.
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